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My Vision Board
A brand to demystify & simplify the first home buying process.

It's a tool to help users clarify, concentrate and maintain focus on a very specific life goal, homeownership.

Scope

Brand Strategy – Website Design & Development – CRM Integration

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Back Story

Our client had an idea for a product that would simplify & demystify the first home buying process for everyone in 6 short steps. A fresh brand that appeals to a young audience of first home buyers was needed.

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Our Approach

Home ownership is usually the first life goal that comes to mind when we think about our lives. It’s also the first item we put up on a vision board. Which is how the name was inspired.

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Solution

Our team has picked the green colour theme to signify growth. The brand & website user experience is based on subscription model moving users down the 6 steps to home ownership.

Our team has also implemented a CRM integration for our client to help automate the process for both the end users & the client, eliminating hours of manual admin work.

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