Hey, let’s talk about persona mapping! You may be wondering what persona mapping is and if so, you’ve come to the right place. We’re going through what it is, why it’s so important and how it’s done. Ideal client personas, also known as target customer profiles are the essential first step in any successful marketing [...]
Marketers and branding agencies had it easy back in the day. We didn’t have to worry too much about online brand reviews, tweets, or Facebook likes. We launched advertising campaigns, sales took place, or not, and that was it. It was heyday. Just like online dating, branding trends have been undergoing a shift over the past [...]
Branding. A word we’re probably all familiar with, whether you come from an advertising or marketing background or not. But do we know what it means exactly and how important it is to the success of a business? A business’ brand can in some ways be compared to a person’s appearance. Before a word [...]
I know most of us are struggling through the post-carnival detox syndrome now. Wallets dried up, bloodstream that has more alcohol than blood, and an expanding waistline begging us to stop. Yet I’ve mustered enough energy to write this quick article on Sunday morning. I thought I should pre-empt the New Year resolution questions about [...]