The Best Marketing Plan Structure For Your Business
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The 5 Essential Marketing Plan Elements You Must Have.
Real Stories
Creating digital products for creative people.
Brand Personalising – Person over Product
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Brand personalization : Good or bad? People are social beings by nature, we crave human connection and something to relate to. We look at around 4,000 to 10,000 advertisements a day, surrounded by technology such as chatbots and automated voicemails. The rise of automation can often leave customers feeling as if there is no person [...]
Back to Branding Basics
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Branding. It’s a word you are probably familiar with, whether you come from an advertising or marketing background or not. But do you know what it is all about and how important it is to the success of a business? A business’ brand could be compared to a person’s appearance. Before a word is spoken, [...]
Social Media Trends to Watch Out For
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It’s hard to talk about marketing without mentioning the crazy world of social media. It is an unavoidable part of everyday life to most of us, and we’re sure many of you probably find it impossible to not check your feeds multiple times a day. But social media is no longer just about connecting with [...]
Online Search Just Got Cooler with Google Lens
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Have you ever seen someone wear a cute bag on the tram and been tempted to ask the stranger where they got it? Or loved the couch you sat on at some office waiting room or boutique hotel, but knew the staff weren’t going to have a clue where it came from? Fret not. With [...]
What The Hell Is Persona Mapping & When To Do It?
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Hey, let’s talk about persona mapping! You may be wondering what persona mapping is and if so, you’ve come to the right place. We’re going through what it is, why it’s so important and how it’s done. Ideal client personas, also known as target customer profiles are the essential first step in any successful marketing [...]
Branding – What Tinder Can Teach Your Brand
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Marketers and branding agencies had it easy back in the day. We didn’t have to worry too much about online brand reviews, tweets, or Facebook likes. We launched advertising campaigns, sales took place, or not, and that was it. It was heyday. Just like online dating, branding trends have been undergoing a shift over the past [...]
Branding – We’ve All Judged A Book By Its Cover, Sometimes.
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Branding. A word we’re probably all familiar with, whether you come from an advertising or marketing background or not. But do we know what it means exactly and how important it is to the success of a business? A business’ brand can in some ways be compared to a person’s appearance. Before a word [...]
Your Marketing Might Have More Issues than Vogue
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I know most of us are struggling through the post-carnival detox syndrome now. Wallets dried up, bloodstream that has more alcohol than blood, and an expanding waistline begging us to stop. Yet I’ve mustered enough energy to write this quick article on Sunday morning. I thought I should pre-empt the New Year resolution questions about [...]