We all love a good Poké bowl, but can you really enjoy a bowl with just one ingredient? That's crazy talk right? Believe it or not, the same analogy applies to branding & marketing. How do you ask? Let us work it out for you! Marketing and branding are two distinct concepts that tend [...]
The 5 Essential Marketing Plan Elements You Must Have.
Brand personalization : Good or bad? People are social beings by nature, we crave human connection and something to relate to. We look at around 4,000 to 10,000 advertisements a day, surrounded by technology such as chatbots and automated voicemails. The rise of automation can often leave customers feeling as if there is no person [...]
Branding. It’s a word you are probably familiar with, whether you come from an advertising or marketing background or not. But do you know what it is all about and how important it is to the success of a business? A business’ brand could be compared to a person’s appearance. Before a word is spoken, [...]
It’s hard to talk about marketing without mentioning the crazy world of social media. It is an unavoidable part of everyday life to most of us, and we’re sure many of you probably find it impossible to not check your feeds multiple times a day. But social media is no longer just about connecting with [...]
Have you ever seen someone wear a cute bag on the tram and been tempted to ask the stranger where they got it? Or loved the couch you sat on at some office waiting room or boutique hotel, but knew the staff weren’t going to have a clue where it came from? Fret not. With [...]
As we’re sure you have already heard, Instagram wants to hide likes from photos and views for videos. It’s already being rolled out in Canada! While some users celebrated in the streets, others furiously complained online about losing their precious vanity metric. We asked our own Instagram followers what they thought of this and the [...]
Hey, let’s talk about persona mapping! You may be wondering what persona mapping is and if so, you’ve come to the right place. We’re going through what it is, why it’s so important and how it’s done. Ideal client personas, also known as target customer profiles are the essential first step in any successful marketing [...]
Marketers and branding agencies had it easy back in the day. We didn’t have to worry too much about online brand reviews, tweets, or Facebook likes. We launched advertising campaigns, sales took place, or not, and that was it. It was heyday. Just like online dating, branding trends have been undergoing a shift over the past [...]
Branding. A word we’re probably all familiar with, whether you come from an advertising or marketing background or not. But do we know what it means exactly and how important it is to the success of a business? A business’ brand can in some ways be compared to a person’s appearance. Before a word [...]