CMSM

The Centre for Musculoskeletal Medicine is a leading physical therapy provider based in South Melbourne & Point Cook.

Client

CMSM

City

Melbourne

Category

Allied Health

Type of Work

Branding
Web Design

Website

The team at the Centre for Musculoskeletal Medicine has been successfully servicing the South Melbourne & Albert Park community for the past couple of decades.

Due to their recent need to refresh the current clinic interiors, and opening a new branch in Point Cook, the team has approached us for a brand & digital channels refresh exercise.

Using natural & earthly colour hues, the olive green hue was the new brand direction. From a colour psychology point of view, greens always inspire healing & growth. A set of complimentary fresh colours were also selected to support the brand, and are to be incorporated into the clinic’s interiors.

The logo emblem was inspired by our muscle grain & structure especially the back muscle, which is one of the most common ailments treated by the team. The website design & theme also reflected the same calm & serene look and feel of the new brand direction.