CMSM Clinics
Centre for Musculoskeletal Medicine Brand and Website Refresh

Project Scope


Brand Strategy
Brand Positioning
Logo Design
Custom Website Design
Custom Website Development

Centre for Musculoskeletal Medicine Branding

Back Story

The team at the Centre for Musculoskeletal Medicine has been successfully servicing the South Melbourne & Albert Park community for the past couple of decades.

Due to their recent need to refresh the current clinic interiors, and opening a new branch in Point Cook, the team has approached us for a brand & digital channels refresh exercise.


Our Approach & Solution

Our team carried out thorough market research identifying modern interior trends & color themes that would appeal to the Melbourne market at both locations.

Using natural & earthly color hues, the olive green hue was the new brand direction. From a color psychology point of view, greens always inspire healing & growth.

A set of complimentary fresh colors were also selected to support the brand, and are to be incorporated into the clinic’s interiors.

The logo emblem was inspired by our muscle grain & structure especially the back muscle, which is one of the most common ailments treated by the team.

The website design & theme also reflected the same calm & serene look and feel of the new brand direction.

CMSM Moodboard