Using natural & earthly color hues, the olive green hue was the new brand direction. From a color psychology point of view, greens always inspire healing & growth.
A set of complimentary fresh colors were also selected to support the brand, and are to be incorporated into the clinic’s interiors.
The logo emblem was inspired by our muscle grain & structure especially the back muscle, which is one of the most common ailments treated by the team.
The website design & theme also reflected the same calm & serene look and feel of the new brand direction.