My Vision Board
A brand to demystify & simplify the first home buying process.

It's a tool to help users clarify, concentrate and maintain focus on a very specific life goal, homeownership.


Brand Strategy – Website Design & Development – CRM Integration


Back Story

Our client had an idea for a product that would simplify & demystify the first home buying process for everyone in 6 short steps. A fresh brand that appeals to a young audience of first home buyers was needed.


Our Approach

Home ownership is usually the first life goal that comes to mind when we think about our lives. It’s also the first item we put up on a vision board. Which is how the name was inspired.



Our team has picked the green colour theme to signify growth. The brand & website user experience is based on subscription model moving users down the 6 steps to home ownership.

Our team has also implemented a CRM integration for our client to help automate the process for both the end users & the client, eliminating hours of manual admin work.